To access the 2013 Speaker Presentations, click here. Please note these are only available for BrandMAX 2013 delegates to download.
Optimising BRAND Engagement, MAXimising Returns
Marketing magazine’s BrandMAX summit has swiftly established itself as the definitive event for marketing leaders. It’s a unique opportunity to take a step back and gain fresh ideas and inspiration to demonstrably propel the effectiveness of your marketing and brand.
No death by PowerPoint here! BrandMAX is big on punchy, inspiring speakers, interaction and networking made-easy.
The hard-hitting one-day programme, was created by marketing chiefs to focus on the areas that will make the biggest difference to your brand and ROI. Here’s a taster:
- Content marketing - What's the bottom line and how can we get there?
- Customer experience - Unleashing the full power of recommendation
- The data game - Big data, big yawn...find out what insights you should be bothering with
- Challenging current thinking - Successes and failures of today's campaigns laid bare
Who Will Be There?
Confirmed attendees include marketing leaders of these brands and many more...
BrandMAX is attended by over 150 high flyers from Europe’s top brands. Below is a snapshot of some of 2012’s attendant brands:
Weetabix - Barclays Bank - Britvic - Coca-Cola - BBC Worldwide - Sony - Which? - Whyte & Mackay - TripAdvisor - First Direct - Vodafone - Hyundai Motor UK - Google - Nokia - Engage Mutual Assurance - Sainsburys - Towergate Insurance - The Jordans & Ryvita Company - Friends Life - Best Western GB - Citibank NA - RSA - The Carbon Trust - McLaren Marketing - Chartis Insurance - Ford Motor Company - Ocean Finance - Aston Martin - PepsiCo - Age UK - Transport for London - Brown Forman Beverages - Lexus Division UK - Ladbrokes - Kraft-Foods - Harrods - Nationwide - Hain Daniels Group - Acromas - Warehouse Fashions - Cisco - Direct Line Group - Expedia - Hiscox - Expedia - Comic Relief - Paddy Power - Moneysupermarket.com - Kimberly Clark Europe - Hallmark Cards - IHG - Diageo - Ella's Kitchen - The Open University - Goodwood - amongst others!
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Britvic is on the hunt for a UK marketing director following the appointment of incumbent Jonathan Gatward to the post of global category and capability director.
Specsavers' creative director Graham Daldry describes how his in-house team turned Luis Suarez biting an opponent into a viral ad for his brand in less than 16 hours.
Stuart Duncan, the former chairman of Crawfords, whose advertising career spanned more than half a century, has died aged 85.
Part of what makes this ad so affecting is the juxtaposition of black and white footage and 1920 s setting, soundtracked by an unnerving late 90 s techno song. Working from a first person perspective, the ad follows a young man in what appears to be the 1920 s driving to the drugstore to buy condoms from an unimpressed pharmacist, and slipping them into the hidden pocket of his jeans. As he arrives at his date s house later than night, it turns out that the pharmacist is the girl s father. The tagline "Watch pocket created in 1873. Abused ever since." Runs. The ad was created by John Hegarty and directed by Michel Gondry for BBH London, and in 2004 broke the record for the highest number of awards won by a TV commercial.