To access the 2013 Speaker Presentations, click here. Please note these are only available for BrandMAX 2013 delegates to download.
Optimising BRAND Engagement, MAXimising Returns
Marketing magazine’s BrandMAX summit has swiftly established itself as the definitive event for marketing leaders. It’s a unique opportunity to take a step back and gain fresh ideas and inspiration to demonstrably propel the effectiveness of your marketing and brand.
No death by PowerPoint here! BrandMAX is big on punchy, inspiring speakers, interaction and networking made-easy.
The hard-hitting one-day programme, was created by marketing chiefs to focus on the areas that will make the biggest difference to your brand and ROI. Here’s a taster:
- Content marketing - What's the bottom line and how can we get there?
- Customer experience - Unleashing the full power of recommendation
- The data game - Big data, big yawn...find out what insights you should be bothering with
- Challenging current thinking - Successes and failures of today's campaigns laid bare
Who Will Be There?
Confirmed attendees include marketing leaders of these brands and many more...
BrandMAX is attended by over 150 high flyers from Europe’s top brands. Below is a snapshot of some of 2012’s attendant brands:
Weetabix - Barclays Bank - Britvic - Coca-Cola - BBC Worldwide - Sony - Which? - Whyte & Mackay - TripAdvisor - First Direct - Vodafone - Hyundai Motor UK - Google - Nokia - Engage Mutual Assurance - Sainsburys - Towergate Insurance - The Jordans & Ryvita Company - Friends Life - Best Western GB - Citibank NA - RSA - The Carbon Trust - McLaren Marketing - Chartis Insurance - Ford Motor Company - Ocean Finance - Aston Martin - PepsiCo - Age UK - Transport for London - Brown Forman Beverages - Lexus Division UK - Ladbrokes - Kraft-Foods - Harrods - Nationwide - Hain Daniels Group - Acromas - Warehouse Fashions - Cisco - Direct Line Group - Expedia - Hiscox - Expedia - Comic Relief - Paddy Power - Moneysupermarket.com - Kimberly Clark Europe - Hallmark Cards - IHG - Diageo - Ella's Kitchen - The Open University - Goodwood - amongst others!
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Creative start-up Dawson Pickering has appointed Dudley Desborough as managing director.
Reckitt Benckiser is to hive off its pharmaceutical division, which houses drugs such as heroin addiction treatment Suboxone, as a standalone business, so that it can focus its efforts on consumer "powerbrands" such as Finish, Nurofen and Durex.
Trinity Mirror has reported "good progression" in its half-yearly results today, with digital revenues rising nearly 50% and falls in print ads slowing.
Out-of-home specialist Outdoor Plus has launched two new sites, adding to its portfolio and has announced a £10m investment package for 2014.